Satisfaction: Mediator Between Emotional Values, Social Values and Behavioral Intentions of Muslim Students

Nurfaizal, Yusmedi and Mustika, Hindah Satisfaction: Mediator Between Emotional Values, Social Values and Behavioral Intentions of Muslim Students. Rumah Jurnal Institu Agama Islam Negeri Kudus.

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Abstract

The focus of the research is on the behavior of Muslim students' intentions to revisit halal tourist attractions that have added value, apart from that, by revisiting Borobudur Temple as a form of cultivating a spirit of love for the homeland and nation. This study makes a unique theoretical contribution to the perceived value literature by investigating the interrelationships between dimensions of emotional, social values and satisfaction as a mediating variable. Moreover, this study explores several practical implications of these findings. This study has a number of respondents as many as 115 muslim students who are in the Java area, with the reason that current conditions are still entering the new normal condition which needs to continue to apply pro-environment and health because of the Covid-19 case. The results of data processing using PLS show that all independent variables have a direct effect on the dependent variable, where emotional and social values can increase the behavior of Muslim students' intention to visit again. This study also found an indirect effect where the largest indirect influence was social values on behavioral intentions with satisfaction as mediation.

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