RIANTI, OKTAVIA (2017) PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN G SUITES HOTEL SURABAYA). Undergraduate thesis, STIESIA SURABAYA.
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Abstract
This research is meant to find out the direct and indirect influence to the significance of experimental marketing to the customer loyalty at G Suites Hotel Surabaya through customer satisfaction. The population is all customers at G Suites Hotel Surabaya in 2014-2015 periods with the amount of customers are 51.687 people. The sample collection method has been done by using incidental sampling technique and 100 respondents have been selected as samples. The data analysis technique has been done by using path analysis. It can be concluded from the result of this research that Experiential Marketing (EM) has significant direct influence to the customer loyalty (LK) likewise when it is mediated by the customer loyalty (KK) it has significant influence to the customer loyalty (LK) so that the customer satisfaction (KK) is the pseudo intervening variable. Keywords: experiential marketing, customer loyalty, customer satisfaction.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | experiential marketing, customer loyalty, customer satisfaction. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Strata Satu (S-1) > Program Studi Manajemen |
| Depositing User: | Silmi Fitrina Sari |
| Date Deposited: | 07 Oct 2019 10:59 |
| Last Modified: | 07 Oct 2019 10:59 |
| URI: | http://repository.stiesia.ac.id/id/eprint/659 |
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