Suhermin, Suhermin and Rarnadhani, Yesa Cahayaning and Budiyanto, Budiyanto and Subardjo, Anang (2022) Pelatihan Inovasi Marketplace Bagi UMKM. Jurnal Pengabdian Kepada Masyarakat (DINAMISIA, 6 (6). pp. 1572-1577. ISSN 2614-8927
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Abstract
The purpose of implementing this training is to empower MSMEs in the midst of globalization and high competition, making MSMEs have to be able to face global challenges, such as increasing product and service product innovation, developing human and technological resources, and expanding marketing areas. The method we do is by providing technical guidance on how to create marketplace innovations that are directly brought in from Shopee as the resource person. So that we hope that with this technical guidance, MSMEs can develop their market with national and international market targets. Keywords: Marketing, Digital technology and marketing strategy
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Marketing, Digital technology and marketing strategy |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Hangga Danutomo |
| Date Deposited: | 11 Apr 2023 04:32 |
| Last Modified: | 11 Apr 2023 04:32 |
| URI: | http://repository.stiesia.ac.id/id/eprint/5691 |
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