DAMPAK PENERAPAN TEORI PERTUKARAN SOSIAL TERHADAP SIKAP DAN PERILAKU ORGANISASIONAL

Suhermin, Suhermin (2014) DAMPAK PENERAPAN TEORI PERTUKARAN SOSIAL TERHADAP SIKAP DAN PERILAKU ORGANISASIONAL. Media Mahardika, 12 (2). ISSN 0854-0861

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Abstract

Medical sales representative are sales force that is spearheading the sales and distribution of products in the health care organization. The tasks performed by medical sales representative has a high degree of difficulty that requires the support of the company and good communication with your boss. Research objectives to be achieved are: 1) To analyze the direct effect of organizational support on job satisfaction; 2) To analyze the direct effect of leader-member exchange (LMX) on job satisfaction; 3) To analyze the indirect effect of organizational support on organizational commitment; 4) to analyze the indirect influence of leader-member exchange (LMX) on organizational commitment. The approach used for this research is a quantitative approach. The population in this study medical sales representative at the Government General Hospital in Surabaya, Dr. Soetomo and Haji General Hospital. The number of samples is four or five times the number of variables or attributes are specified by 72 respondents. Data were collected in person by the distributing questionnaires to a number of respondents to obtain primary data. Analysis using path analysis.Based on the research results, and the discussion that banks have outlined, it can be concluded that 1) The better the support given to the medical company sales representative will be able to increase the job satisfaction of medical sales representative directly; 2) Perception of medical sales representatives to leader-member exchange (LMX) are better able to increase job satisfaction directly; 3) support organization is also better to have an impact on increasing organizational commitment; 4) leader-member exchange (LMX) indirect effect on organizational commitment Keywords: perceived organizational support, leader member exchange, job satisfaction, commitment organization

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