Pelatihan Strategi E-Commerce Bagi Pelaku Usaha Mikro, Kecil dan Menengah di Kecamatan Bubutan Kota Surabaya

Yani, Prawita and Susila, Muktar Redy and Nugroho, Wawan Cahyo and Putri, Rizfanni Cahya (2021) Pelatihan Strategi E-Commerce Bagi Pelaku Usaha Mikro, Kecil dan Menengah di Kecamatan Bubutan Kota Surabaya. SOCIETY : Jurnal Pengabdian dan Pemberdayaan Masyarakat, 1 (2). pp. 78-84. ISSN (E-ISSN 2745-4525) (P-ISSN 2745-4568)

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Abstract

A strategy to broaden marketing channel of product selling needed to enhance competitiveness of Small Medium Enterprise (SME). One of distribution channel available recently is e-commerce. In this modern era, product can be sold through digital platform or used to be called e-commerce. Bubutan district is one of district in Surabaya which consist of senior citizens. Hence, workshop of e-commerce selling strategy absolutely needed to SME’s enhancement and stability. SME owners in Bubutan district already received training material about e-commerce strategy to run their bussiness. After monitoring and evaluation activity, they have sufficient knowledge to broaden their marketing distribution channel through digital media and sell globally. However, to obtain sustain benefit, such workshop with specified material and longer duration need to be held. Keywords: SME, e-commerce, workshop, monitoring

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