E-Commerce Shopping Experience Towards College Student’s Intention to Adopt E-Commerce in The Future: Tam And Self-Efficacy Approach

This study aims to analyze the relationship between TAM and e-commerce with
self-efficacy as a moderating variable on college students in Surabaya. This study
used non-probability purposive sampling towards 157 college students who uses
e-commerce application. Partial least square were used through SMART PLS
software. The result showed that self-efficacy has a positive effect on perceived
usefulness and perceived ease of use, but only towards perceived ease of use
self-efficacy showed a significant effect. Perceived usefulness and perceived ease
of use had a positive effect on attitude but only perceived usefulness showed a
significant effect towards attitude. Perceived usefulness, perceived ease of use
and attitude had a positive effect on e-commerce adoption, but only perceived ease
of use and attitude that showed significant effect towards e-commerce adoption.
Lastly, self-efficacy could not moderate the relationship between attitude and e-
commerce adoption.

Keywords: self-efficacy, perceived usefulness, perceived ease of use, attitude, e-commerce adoption.