E-Commerce Shopping Experience Towards College Student’s Intention to Adopt E-Commerce in The Future: Tam And Self-Efficacy Approach

Suryawirawan, Okto Aditya (2020) E-Commerce Shopping Experience Towards College Student’s Intention to Adopt E-Commerce in The Future: Tam And Self-Efficacy Approach. SEIKO : Journal of Management & Business, 3 (3). pp. 129-142. ISSN ISSN : 2598-831X (Print) and ISSN : 2598-8301 (Online)

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Abstract

This study aims to analyze the relationship between TAM and e-commerce with self-efficacy as a moderating variable on college students in Surabaya. This study used non-probability purposive sampling towards 157 college students who uses e-commerce application. Partial least square were used through SMART PLS software. The result showed that self-efficacy has a positive effect on perceived usefulness and perceived ease of use, but only towards perceived ease of use self-efficacy showed a significant effect. Perceived usefulness and perceived ease of use had a positive effect on attitude but only perceived usefulness showed a significant effect towards attitude. Perceived usefulness, perceived ease of use and attitude had a positive effect on e-commerce adoption, but only perceived ease of use and attitude that showed significant effect towards e-commerce adoption. Lastly, self-efficacy could not moderate the relationship between attitude and e- commerce adoption. Keywords: self-efficacy, perceived usefulness, perceived ease of use, attitude, e-commerce adoption.

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