Items where Author is "Purwati, Astri Ayu"

Article

Purwati, Astri Ayu and Kristanto, Kalvin and Suhermin, Suhermin (2019) THE EFFECT OF BRAND IMAGE, PRODUCT DIFFERENTIATION, AND RELATIONSHIP MARKETING STRATEGY ON PURCHASING DECISION OF TOYOTA BRAND CARS IN PEKANBARU (CASE STUDY ON TOYOTA AGUNG HARAPAN RAYA). Procuratio : Jurnal Ilmiah Manajemen, 7 (3). pp. 286-296. ISSN p-ISSN: 2549-5690; e-ISSN: 2580-3743

Purwati, Astri Ayu and Budiyanto, Budiyanto and Suhermin, Suhermin and Hamzah, Muhammad Luthfi The effect of innovation capability on business performance: The role of social capital and entrepreneurial leadership on SMEs in Indonesia. Growing Science : Accounting, 7 (2). pp. 323-330. ISSN 2369-7407 (Online), 2369-7393 (Print)