Peran Penting Optimalisasi Kinerja SDM Terintegrasi Terhadap Competitive Sustainability Tourism Pada UMKM Sektor Pariwisata di Jawa Timur

This research is a holistic interdependency and integrated in human resource strategy
design and marketing strategy theory. This study is a development of research results
Hermawati and Puji Suci (2017) strategy of organizational performance development
based on method of Importance Performance Analysis and Analytic Hierarcical Process
(AHP). The purpose of this study examines the influence and obtain empirical evidence,
analyze, and explain the extent to which aspects of integrated human resources
function in optimizing the performance of SMEs Tourism sector for sustainable tourism
competitiveness in East Java. Research method with, quantitative and qualitative
approach. The sampling technique is purposive sampling. The study involved 200
employees of tourism sector SMEs. The analytical tool used is, GSCA with Sobel Test
approach. Result of research, there is contribution which mean Integrated Human
Resource Performance to SMEs Tourism Human Resource. That is, the higher the
Performance of Integrated HR, will result in the higher Performance of SMEs Tourism HR.
Keywords : QWL, OCB, Integrated HR, Human Resource Performance, Tourism Competitiveness Sustained