Items where Author is "Purwati, Astri Ayu"

Article

Purwati, Astri Ayu and Kalvin, Kristanto and Suhermin, Suhermin (2023) THE EFFECT OF BRAND IMAGE, PRODUCT DIFFERENTIATION, AND RELATIONSHIP MARKETING STRATEGY ON PURCHASING DECISION OF TOYOTA BRAND CARS IN PEKANBARU (CASE STUDY ON TOYOTA AGUNG HARAPAN RAYA). Procuratio : Jurnal Ilmiah Manajemen, 7 (3). pp. 286-296. ISSN p-ISSN: 2549-5690; e-ISSN: 2580-3743

Purwati, Astri Ayu and Budiyanto, Budiyanto and Suhermin, Suhermin and Hamzah, Muhammad Luthfi (2023) The effect of innovation capability on business performance: The role of social capital and entrepreneurial leadership on SMEs in Indonesia. Growing Science : Accounting, 7 (2). pp. 323-330. ISSN 2369-7407 (Online), 2369-7393 (Print)

Purwati, Astri Ayu and Budiyanto, Budiyanto and Suhermin, Suhermin (2021) Innovation capability as a mediation in the relationship of social capital and entrepreneurial leadership behavior on the performance of culinary and hospitality sectors’ SMEs in Pekanbaru, Indonesia. ECONOMIC ANNALS, 193. pp. 92-98. ISSN 1728-6239

Purwati, Astri Ayu and Budiyanto, Budiyanto and Suhermin, Suhermin (2021) The Role of Intellectual Capital in Improving Micro, Small, And Medium-Scale Business Performance in The Hostel And Culinary Sector in Pekanbaru, Indonesia. International Journal Economics Development Research IJEDR, 2 (2). pp. 110-125.

Purwati, Astri Ayu and Hamzah, Muhammad Luthfi and Suhermin, Suhermin (2020) Entrepreneurship education and it’s impact on student’s intention to entrepreneurship. Revista Espacios, 41 (9). p. 4. ISSN 0798 1015

Purwati, Astri Ayu and Kristanto, Kalvin and Suhermin, Suhermin (2019) THE EFFECT OF BRAND IMAGE, PRODUCT DIFFERENTIATION, AND RELATIONSHIP MARKETING STRATEGY ON PURCHASING DECISION OF TOYOTA BRAND CARS IN PEKANBARU (CASE STUDY ON TOYOTA AGUNG HARAPAN RAYA). Procuratio : Jurnal Ilmiah Manajemen, 7 (3). pp. 286-296. ISSN p-ISSN: 2549-5690; e-ISSN: 2580-3743

Purwati, Astri Ayu and Budiyanto, Budiyanto and Suhermin, Suhermin Social Capital, Entrepreneurial Leadership and SMEs Performance: The Mediating Effect of Innovation Capability. Jurnal Pendidikan Bisnis dan Manajemen.

Purwati, Astri Ayu and Budiyanto, Budiyanto and Suhermin, Suhermin and Hamzah, Muhammad Luthfi The effect of innovation capability on business performance: The role of social capital and entrepreneurial leadership on SMEs in Indonesia. Growing Science : Accounting, 7 (2). pp. 323-330. ISSN 2369-7407 (Online), 2369-7393 (Print)

Book Section

Purwati, Astri Ayu and Budiyanto, Budiyanto and Suhermin, Suhermin Strategi Kepemimpinan Wirausaha, Modal Sosial, Kapabilitas Inovasi dan Kinerja UKM. In: Strategi Kepemimpinan Wirausaha, Modal Sosial, Kapabilitas Inovasi dan Kinerja UKM. PENERBIT CV AZKA PUSTAKA, pp. 1-145.