Items where Author is "Kalvin, Kristanto"
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Purwati, Astri Ayu and Kalvin, Kristanto and Suhermin, Suhermin (2023) THE EFFECT OF BRAND IMAGE, PRODUCT DIFFERENTIATION, AND RELATIONSHIP MARKETING STRATEGY ON PURCHASING DECISION OF TOYOTA BRAND CARS IN PEKANBARU (CASE STUDY ON TOYOTA AGUNG HARAPAN RAYA). Procuratio : Jurnal Ilmiah Manajemen, 7 (3). pp. 286-296. ISSN p-ISSN: 2549-5690; e-ISSN: 2580-3743