INFLUENCE OF INSTAGRAM SOCIAL MEDIA, PRODUCT QUALITY, AND PROMOTION ON INCREASING SALES VOLUME (Case Study at Beneficial Surabaya)

Putra, Jushua Sutanto and ARDINI, LILIS (2022) INFLUENCE OF INSTAGRAM SOCIAL MEDIA, PRODUCT QUALITY, AND PROMOTION ON INCREASING SALES VOLUME (Case Study at Beneficial Surabaya). International Conference on Business & Social Sciences (ICOBUSS). pp. 304-310. ISSN 2746-5667

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Abstract

The purpose of this study is to find out the influence of Instagram social media, product quality, and promotion on sales volume in Beneficial Surabaya. The population used is all beneficial consumers who have made transactions, while the sample set by researchers as many as 160 consumers who have transacted at least twice, aged between 17-50 years, and have an Instagram account. The data collection technique in the study was taken by sharing an online questionnaire in the form of google form and measured based on the Likert scale. The variables used are Instagram social media, product quality, promotion as a free variable and sales volume as bound variables. Furthermore, researchers processed the data to obtain significant results in the study.. Based on the results of the research analysis obtained hypotheses that Instagram social media affects sales volume, product quality affects sales volume, promotion affects sales volume, and the three variables affect simultaneously on sales volume so it can be said that all free variables have an influence on partially or simultaneously bound variables.

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