PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA WARKOP NASTAIN DALAM SITUASI PANDEMI COVID-19

Septian, Yulas Wage and Lestariningsih, MArsudi PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA WARKOP NASTAIN DALAM SITUASI PANDEMI COVID-19. Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA).

Text JURNAL PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA WARKOP NASTAIN DALAM SITUASI PANDEMI COVID-19.pdf Download (1MB)

Abstract

Nastain coffee stall is one of the coffee stall at Keputih Surabaya that serve various coffee for its lovers, yet the stall also server other beverages such as milk and various sachet drinks, and it also sells various food for completing the beverafes. This study aims to find out the impact of the product quality, the service quality, and the promotion of Nastain coffee stall toward the customers statisfaction during the Pandemi Covid-19 at Keputih, Surabaya. In this study collects 100 respondents as the samples, the study is chosen by the non-probability sampling technique and the purposive sampling with questionnaires for collecting the data. The data analysis of this study is the multiple linier regressio. Based on the result of the data analysis and the hypothesis test, it concludes: 1) the product quality significantly impacts the customer’s statisfaction. 2) the service quality significantly impacts the customers satisfaction. 3) the promotion significantly impacts the customers satidfaction.

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