ANALYSIS ON IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ACTUATOR TO THE COMPANY EXISTENCE THROUGH THE BENEFITS OBTAINED BY COMMUNITY (A STUDY AT PT. PJB UP GRESIK)

Laily, Nur and Wahyuni, Dewi Urip (2016) ANALYSIS ON IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ACTUATOR TO THE COMPANY EXISTENCE THROUGH THE BENEFITS OBTAINED BY COMMUNITY (A STUDY AT PT. PJB UP GRESIK). Refereed Proceedings of the 13th Annual World Congress of the Academy for Global Business Advancement (AGBA) and 2016 AGBA—Indonesia Chapter’s Inaugural Conference, 13 (1). pp. 2102-2108. ISSN 1549-9332

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Abstract

Corporate Social Responsibility (CSR) becomes commitment of companies or business sector to contribute in developing the sustainable economy by viewing social responsibility as materialization of the company‟s care to its surrounding environment. This research is intended to know the direct and indirect influence of Corporate Social Responsibility (CSR) Program to the Company Existence and to the Benefits obtained by community at the surrounding. This research is carried out in Regency of Gresik. The samples of research consist of 75 respondents receiving the CSR program from the Limited Liability Company PT. Pembangkit Jawa Bali Unit Pelaksana Gresik, or commonly abbreviated to „PT. PJB UP Gresik‟. This research applies the PLS – Partial Least Square Analysis using the PLS Smart Software. Output of this research indicates that the program of Corporate Social Responsibility (CSR) does not influence the Company existence, but it gives influence to the Benefits received by community and such benefit influences the existence of the Company. The testing on the influence of mediation by using the Sobel formula proves that the program of Corporate Social Responsibility has the indirect influence to the existence of the Company through mediator of benefits obtained by community at the company surrounding. Keywords: Corporate Social Responsibility, Existence of the Company, Benefit Obtained by Community

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