Analisis Matriks Boston Consulting Group (BCG) terhadap Kinerja Sekolah Tinggi dalam Upaya Menciptakan Keunggulan Bersaing di Lingkungan Kopertis Wilayah VII Jawa Timur (Analysis Boston Consulting Group Matrix (BCG) toward College Performance in Efforts by Creating Competitive Advantages in the Kopertis Environment VII East Java Region)

Nugroho, Novianto Eko (2018) Analisis Matriks Boston Consulting Group (BCG) terhadap Kinerja Sekolah Tinggi dalam Upaya Menciptakan Keunggulan Bersaing di Lingkungan Kopertis Wilayah VII Jawa Timur (Analysis Boston Consulting Group Matrix (BCG) toward College Performance in Efforts by Creating Competitive Advantages in the Kopertis Environment VII East Java Region). Jurnal Humaniora, 15 (1). pp. 8-14. ISSN ISSN: 1693-8925

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Abstract

High education is education degree after secondary education that includes diploma programs, graduate programs, master programs, doctor programs, also profesional programs and specialist programs which have their respective advantages with strategy includes cos benefit, differentiation and focus. The purpose of this research is to know the position of market growth rate at collage especially High Education based on market growth, market share by using matrix. Unit analysis is all colleges are includes in the Kopertis Wilayah VII Jawa Timur consist of university, high education, institute, academy, and polytechnic. The object of analysis is the number of new admissions. The research is conducted by using quantitative approach. The research method using descriptive research. The method of data collection of this research is method that include the method of library research. Base on calculate using matrix to find market growth decrease by -20.57% from previous year amounted 13.34% showed market growth of High Education not good, while in 2015 the result of calculation market growth is good around 8.97 and in 2016 the result is 6.69 and according form those result, so we can describe that the position of High Education are in cash cows positions. Keywords: BCG, Matrix, Kopertis Region VII East Java, High Education

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