PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN SEPATU LEGAS PADA OUTLET PT PRIMADI JAYA SAKTI

A company can be stated to be succeed when it can produce and sell a
product continuously with the growing volume of frequency. A company requires
real effort toward its marketing strategy in order to achieve successfulness.
Customer satisfaction is a desire in which there is a comparison between
expectation and result of a product that has been bought. The purpose of this
research is to find out the influence of product, promotion, price, and place toward
customer satisfaction of Legas shoes Outlet PT Primadi Jaya Sakti Surabaya.
The samples are 100 customers who are the end-users of Legas shoes at PT
Primadi Jaya Sakti Surabaya outlet. The research data has been processed by
using the SPSS 20 software and the Goodness of fit test. The analysis method has
been done by using multiple linear regressions, classic assumption test, and
hypothesis test.
Based on the result of model feasibility test, the regression is feasible and
can be used for the following analysis. In according to hypothesis test found that
the result of this research shows that product, promotion, price and place gives
influence to the customers satisfaction of Legas shoes outlet at PT Primadi Jaya
Sakti Surabaya.
Keywords: Product, promotion, price, place and customers satisfaction.