Analisis Keputusan Konsumen Dalam Pembelian Smartphone Berdasarkan Kualitas Produk, Promosi dan Desain Produk

The need for technology today directs consumers to access the internet in almost every activity. This makes consumers to have a smartphone as a support in accessing the internet. With the many alternative smartphone brands offered, it can support consumer decision making through considerations taken based on the offer of each brand. This study aims to analyze promotion, product design and product quality on smartphone purchasing decisions in Surabaya. This study concludes that quality affects consumer decisions in purchasing smartphones, while product design and promotions do not affect consumer decisions in purchasing smartphones. Similar designs are owned by various smartphone brands and both carry out promotions, so consumers will certainly focus on the quality of the smartphone