The Impact of Costs And School Environment Against TheDecision to Choose Schools Through School Image

This study aims to analyze and test empirically: the effect of costs and the school
environment on the decision to choose a school through the school's image at Insan
Cendekia Mandiri Junior High School, Sidoarjo. This research uses a quantitative
approach with the type of causality research. The population in this study were 295
parents of students, with a total sample of 75 people who were taken by accidental
sampling. The data analysis technique was performed using inferential statistics
consisting of path analysis, classical assumption test, model feasibility test and
hypothesis testing. The results showed that first, school fees have a significant effect
on the decision to choose a school at SMP Insan Cendekia Mandiri Sarirogo Sidoarjo.
Second, the school environment has a significant effect on the decision to choose a
school at Insan Cendekia Mandiri Middle School, Sidoarjo. Third, school fees have no
significant effect on the decision to choose a school through the image of the school
at Insan Cendekia Mandiri Junior High School, Sidoarjo. And fourth, the school
environment has no significant effect on the decision to choose a school through the
image of the school at Insan Cendekia Mandiri Junior High School, Sidoarjo.