Testing the Determining Factors of Knowledge Sharing Behavior

In today’s information-based economy, knowledge is considered as a critical and effective resource for assisting businesses
in establishing departmental synergies, accelerating innovation, providing value to customers, and increasing revenue through
market growth. Knowledge sharing behavior is defined as individual behavior that pertains to the exchange of information,
experience, ideas, and skills with other individuals or groups of people inside an organization in order to enhance the
company’s sustainability. The purpose of this study is to analyze and obtain empirical evidence of the factors that influence
knowledge sharing behavior, which consists of intention to share knowledge, knowledge sharing self-efficacy and enjoyment
in helping others by 297 middle managers in a bank setting. This research is an explanatory research that focuses on the
causal relationship among variables. The data were collected through a questionnaire survey and were then analyzed using
Structural Equation Modeling (SEM) with the Analysis of Moment Structure (AMOS) program. The results of this study show
that knowledge sharing self-efficacy and enjoyment in helping others have positive and significant effect on intention to share
knowledge. Furthermore, knowledge sharing self-efficacy, enjoyment in helping others and intention to share knowledge
have positive and significant effect on knowledge sharing behavior. The mediation role of intention to share knowledge is
also proven to be significant.