Never Give Up (Successful business of people with disabilities)

The aim of the research is to explore the successful
business of people with disabilities, conceptualizing success as the
economic independence of people with disabilities, using a single
case research design, by interviewing people with disabilities how
they go through the business success process. The results show
that it is not easy for people with disabilities to establish
businesses up to the limits they deem successful, that the measure
of success for people with disabilities is not necessarily related to
the economy, however, the business carried out is sufficiently
self-sufficient and also beneficial to others and the community of
persons with disabilities. That business success for people with
disabilities is driven by a strong desire to be economically
independent, not dependent on others, confident, keep trying and
not feel that deficiencies become obstacles. The successful
businesses with disabilities to be supported by stakeholders to be
more successful and sustainable, especially the support of
product differentiation, marketing as one of the solutions to
business barriers.