ANALYSIS ON IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ACTUATOR TO THE COMPANY EXISTENCE THROUGH THE BENEFITS OBTAINED BY COMMUNITY (A STUDY AT PT. PJB UP GRESIK)

Corporate Social Responsibility (CSR) becomes commitment of companies or business sector
to contribute in developing the sustainable economy by viewing social responsibility as
materialization of the company‟s care to its surrounding environment. This research is
intended to know the direct and indirect influence of Corporate Social Responsibility (CSR)
Program to the Company Existence and to the Benefits obtained by community at the
surrounding. This research is carried out in Regency of Gresik. The samples of research
consist of 75 respondents receiving the CSR program from the Limited Liability Company
PT. Pembangkit Jawa Bali Unit Pelaksana Gresik, or commonly abbreviated to „PT. PJB UP
Gresik‟. This research applies the PLS – Partial Least Square Analysis using the PLS Smart
Software. Output of this research indicates that the program of Corporate Social
Responsibility (CSR) does not influence the Company existence, but it gives influence to the
Benefits received by community and such benefit influences the existence of the Company.
The testing on the influence of mediation by using the Sobel formula proves that the program
of Corporate Social Responsibility has the indirect influence to the existence of the Company
through mediator of benefits obtained by community at the company surrounding.
Keywords: Corporate Social Responsibility, Existence of the Company, Benefit Obtained by
Community