Business Performance of Small and Medium Industries In Bojonegoro Indonesia

The purpose of this research is to find out the influence
of entrepreneurial orientation toward market orientation and
business performance of SMIs in Bojonegoro, and the indirect
influence of entrepreneurial orientation towards business
performance through the market orientation as the mediator.
This research uses descriptive and quantitative analytical
research design. The population is Small Medium Industries
(SMIs) in Bojonegoro Indonesia, the sample collection technique
has been carried out by using non probability sampling
technique in which the sample is determined based on certain
criteria which is compatible with the purpose of the research.
The numbers of samples which are compatible with the research
criteria are 100 respondents. The data collection technique has
been conducted by issuing questionnaires and performing
interviews. The obtained data has been analyzed by using Partial
Least Square (PLS) which is a model of Structural Equation
Modeling (SEM) which is component based or variant. The
result of the research shows that, entrepreneurial orientation
gives influence toward market orientation, entrepreneurial
orientation gives influence and business performance, Market
Orientation gives influence toward Business Performance of
SMIs. The entrepreneurial orientation gives indirect influence
toward business performance through mediation of market
orientation, is not accepted
Keywords: entrepreneurial orientation , market orientation,
business performance