The Influence Of Religiosity, Profit Loss And Sharing And Corporate Image Toward Consumer Intentions Of Muamalat Bank Financing

Purpose: This study aims to look at the influence of
religiosity, profit and loss sharing and corporate image
on consumer intentions of Muamalat bank financing in
Madiun
Design/methodology/approach: this study used a
quantitative approach with a sample of 220 Muslim
respondents in Madiun. And data analysis used smart
PLS.
Findings: The results of the analysis found that
religiosity has a significant positive effect on consumer
intentions, profit and loss sharing has a significant
negative effect on customer intentions and corporate
image does not affect consumers' intention of Muamalat
bank financing in Madiun
Practical implications: From the results will be as a
marketing strategy to increase customers financing
Muamalat banks, and find out the factors - factors that
influence consumer intentions by looking at community
religiosity and giving a low perception of profit and loss
sharing of Muamalat bank financing in Madiun.
Originality/value: The factor of religiosity can increase
the consumer's intention of Muamalat bank financing in
Madiun and the perception of profit and loss sharing can
reduce the consumer's intention of Muamalat bank
financing in Madiun
Keywords : Corporate image, intention, Islamic bank,
profit and loss sharing, religiosity.