PENENTU BRAND AWARENESS PADA APLIKASI OJEK ONLINE (GOJEK)

PT. Go-Jek is one of the online based
transportation in Indonesia. The purpose of analyzing go-
jek brand awareness determinants and how informants'
perceptions of go-ahead steps in maintaining brand
awareness. This type of research uses the qualitative
method of the interpretive paradigm. The informants are
from Airlangga University students and the people in
Surabaya who use the gojek application. The results of the
analysis show that there are five factors that determine
brand awareness. First, the products, students of Airlangga
University and the community were satisfied. Both prices,
cheap and affordable. The third easy way to get drivers, is a
determinant when consumers go easy to get drivers. The
fourth promotion, to attract the attention of consumers to
always use the services of these entities. The five services
provided by drivers, motorcycle taxi is a measure of the
success of motorcycle taxi.
Keywords : Brand Awarness, Ojek Online, Technology,
Gojek