DAMPAK PENERAPAN TEORI PERTUKARAN SOSIAL TERHADAP SIKAP DAN PERILAKU ORGANISASIONAL

Medical sales representative are sales force that is spearheading the sales
and distribution of products in the health care organization. The tasks performed
by medical sales representative has a high degree of difficulty that requires the
support of the company and good communication with your boss.
Research objectives to be achieved are: 1) To analyze the direct effect of
organizational support on job satisfaction; 2) To analyze the direct effect of
leader-member exchange (LMX) on job satisfaction; 3) To analyze the indirect
effect of organizational support on organizational commitment; 4) to analyze the
indirect influence of leader-member exchange (LMX) on organizational
commitment.
The approach used for this research is a quantitative approach. The
population in this study medical sales representative at the Government General
Hospital in Surabaya, Dr. Soetomo and Haji General Hospital. The number of
samples is four or five times the number of variables or attributes are specified by
72 respondents. Data were collected in person by the distributing questionnaires
to a number of respondents to obtain primary data. Analysis using path
analysis.Based on the research results, and the discussion that banks have
outlined, it can be concluded that 1) The better the support given to the medical
company sales representative will be able to increase the job satisfaction of
medical sales representative directly; 2) Perception of medical sales
representatives to leader-member exchange (LMX) are better able to increase job
satisfaction directly; 3) support organization is also better to have an impact on
increasing organizational commitment; 4) leader-member exchange (LMX)
indirect effect on organizational commitment
Keywords: perceived organizational support, leader member exchange, job satisfaction, commitment organization