Pelatihan Strategi E-Commerce Bagi Pelaku Usaha Mikro, Kecil dan Menengah di Kecamatan Bubutan Kota Surabaya

A strategy to broaden marketing channel of product selling needed to enhance competitiveness of
Small Medium Enterprise (SME). One of distribution channel available recently is e-commerce. In this
modern era, product can be sold through digital platform or used to be called e-commerce. Bubutan
district is one of district in Surabaya which consist of senior citizens. Hence, workshop of e-commerce
selling strategy absolutely needed to SME’s enhancement and stability. SME owners in Bubutan
district already received training material about e-commerce strategy to run their bussiness. After
monitoring and evaluation activity, they have sufficient knowledge to broaden their marketing
distribution channel through digital media and sell globally. However, to obtain sustain benefit, such
workshop with specified material and longer duration need to be held.
Keywords: SME, e-commerce, workshop, monitoring