DINAMIKA LINGKUNGAN DAN PENGEMBANGAN POTENSI USAHA TENUN SARUNG BERDASARKAN KEARIFAN LOKAL

This research aimed to identify and explore Gresik”s local culture which could be used in
busniness potency development of local sarong based in Gresik. While, the research was
qualitative due to some basic reasons. Firstly, when this local culture phenomena, as it seen
holistically and not some part, it would not reduce the complexity process of local culture
study. The process was related to goverment, culture and community. Secondly, this study
focused on its natural description or interpretation on the process of enviroment perspective.
The perspective was within business potency learning in meaningful context of weaver on
their experience. Thirdly, the research was naturally applied or not making assumption.
While, the strategy was based on local culture applied, namely panggungan, gotong royong
and religious. Moreever, at the end, the organization social aspect was one of its potency
sources which continuously reflected relationship quality and examine the organization
member’s relation.

Keyword : development, Potency, Islamic Religious, Panggungan, Gotong Royong