STUDENT’S ENTREPRENEURSHIP INTEREST IN TERMS OF CONTEXTUAL AND PERSONAL FACTOR

This study aims to review the interests of student entrepreneurship from
contextual factors and personal factors. The population in this study was students in East
Java with a total sample of 125. The sampling technique used was accidental sampling
and data analysis using SEM. The results of this study are: 1) there is an in�uence of
the contextual factors on the interest in entrepreneurship. This is based on standardized
output parameter coeficient of 0.524 with p= *** (significant at p = 0.001). 2) There is an influence of personality factors on the interest in entrepreneurship. This is indicated by
the standardized output parameter coeficient of 0.472 which is significant at p = 0.001 (p = ***). The conclusion of this study is contextual factors and personality factors influence
the interest in student entrepreneurship.
Keywords: interest in entrepreneurship, contextual factors, personality factors, student’s entrepreneurship, improve student competency