Rahayu, Rika and Yahya, Dian Ratnasari (2019) Service Quality, Consumer Perception, Brand Awareness, and Consumer Satisfaction on Instagram. JURNAL RISET EKONOMI DAN BISNIS (EKSIS), 14 (1). pp. 1-12. ISSN P-ISSN 1907-7513 ; E-ISSN 2549-6018
Full text not available from this repository.Abstract
This study aims to test and improve the service quality to customer satisfaction and brand awareness as an intervening variable when using Instagram social media. This research carries out quantitative methods using survey through questionnaires with a total sample of 137 respondents.
To find out the responses of respondents to customer satisfaction when using Instagram social media in purchasing cosmetic products by using a Likert scale. Partial Least
Square (PLS) is used in this research as the data processing. The results reveal that there was a significant relationship between service quality, consumer awareness, and brand
awareness.
Insignificant influence only causes brand awareness of consumer satisfaction, which causes customers to have difficulty in using Instagram social media the data is better
than previous experience and the services provide sellers compared to paying attention to certain brand awareness. Keywords: Service Quality, Consumer Satisfaction, Consumer
Perception, Brand Awareness.
| Item Type: | Article |
|---|---|
| Additional Information: | Rika Rahayu ; Dian Ratnasari Yahya |
| Uncontrolled Keywords: | Service Quality, Consumer Satisfaction, Consumer Perception, Brand Awareness |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Depositing User: | Perpustakaan STIESIA |
| Date Deposited: | 03 Jan 2020 11:22 |
| Last Modified: | 07 Aug 2026 03:51 |
| URI: | http://repository.stiesia.ac.id/id/eprint/1301 |
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